Who Is the Crying Black Guy Meme? the Shocking Real Story Behind the Internet's Most Viral Tears
The transformation from solemn news photograph to viral reaction image was slow. According to sports meme history documented by Know Your Meme, the photo sat in press archives for nearly three years. In 2012, users on the sneakerhead forum NikeTalk and sports community The Coli began cropping Jordan’s head out of the original frame.
Users placed the cut-out face onto images of players who lost playoff series or athletes who signed disastrous contracts. By late 2014, the practice crossed into mainstream social media. Black Twitter culture quickly adopted the graphic cutout as a primary dialect of public roast sessions. When an NFL team blew a fourth-quarter lead, within 90 seconds someone pasted Jordan's weeping face onto the coach's head.
The Photoshop cutout trend stripped away Jordan's unmatched basketball legacy and replaced it with universal, comedic grief. It became the web's default visual shorthand for an embarrassing defeat. If you lost, you got Jordan’s face.