We Tried Benson Boone's Moonbeam Ice Cream Cookie: Crumbl Collab Taste Test & Review

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Crumbl has built a dessert empire around urgency. By cycling four to six new or returning flavors through its stores every Sunday night, the brand manufactures artificial scarcity. Celebrity tie-ins represent the highest tier of that marketing funnel. Benson Boone stepped into the partnership riding a wave of global radio dominance and sold-out arena tours, bringing a younger demographic straight to Crumbl's point-of-sale registers.

The Moonbeam Ice Cream Cookie was developed to reflect Boone’s whimsical stage persona and retro aesthetic. Instead of leaning into safe flavor territories like chocolate chip variations or peanut butter crumbles, the R&D kitchen opted for an ice-cream-inspired concept. The goal was simple: evoke the sensation of licking a melting scoop of carnival sweet-cream on a summer evening. The original run sold out across multiple franchise locations within hours, setting up the June encore that caught casual shoppers and dessert bloggers by surprise.