Twice Returns with ‘Strategy’: How the New Music Video Fashion Evolved

Everything you need to know about Twice Returns with ‘Strategy’: How the New Music Video Fashion Evolved, covering key takeaways.

Nayeon’s styling served as an anchor throughout the release, showcasing how the design team balanced runway pieces with bespoke customizations. Her primary look featured custom-altered pieces from subversive European fashion houses, blending London-based label Chopova Lowena's signature hardware skirts with reconstructed tops echoing Blumarine's romantic kitsch.

The JYP wardrobe department routinely modifies luxury garments to survive rigorous choreography. For Nayeon, skirts were reinforced with hidden elastic panels and secure shorts, while delicate straps on vintage designer tops were rebuilt with industrial stretch thread. This balance between editorial runway credibility and athletic functionality explains why the group's performance looks resonate with fashion critics. The styling is not simply off-the-rack designer shopping; it represents full reconstructive costuming that retains high-end silhouettes under intense performance demands.