The Ultimate Après-Ski Style Guide: How to Dress Like a Modern Snow Bunny

An essential feature on The Ultimate Après-Ski Style Guide: How to Dress Like a Modern Snow Bunny, including essential background.

The snow bunny archetype originated during the post-war alpine skiing boom across Sun Valley, St. Moritz, and Cortina d'Ampezzo. Figures like Brigitte Bardot and Slim Keith popularized tailored stretch trousers, rib-knit rollnecks, and fox-fur trims, proving that cold-weather gear could accentuate the silhouette rather than bury it. What began as tailored leisurewear for an international jet set gradually morphed into a global aesthetic movement.

In recent seasons, celebrity vacation style has propelled the concept into hyper-visibility. Kylie Jenner made international headlines in Aspen by pairing a high-gloss vinyl bikini with knee-high faux-fur fuzzy snow boots against a backdrop of fresh powder. Hospitality leaders like Jayma Cardoso, celebrated by Avenue Magazine for expanding the social orbit of snow and surf enclaves, have built alpine outposts that specifically cater to this lifestyle. Venues across Aspen, Courchevel, and Park City now structure their outdoor lounges around fire pits, champagne bars, and DJ sets where the visual spectacle of après-ski fashion matters just as much as a morning spent running black diamonds.