Starbucks X Miffy Rabbit Plushies: Fact-Checking Store Availability, Limits, and Pricing
By Sarah Jenkins
Global retail drops rarely happen in a vacuum. When Starbucks partnered with Mercis BV, the copyright holders for Dick Bruna’s estate, for regional releases in Singapore and Hong Kong during late 2024 and 2025, regional outlets saw merchandise sell out within two hours of opening. Collectors treated the plush keychains and co-branded cold cups not merely as novelty drinkware, but as blue-chip lifestyle assets.
That overseas frenzy served as an operational stress test. Scalpers in Taiwan and Singapore stripped shelves cleanly, forcing local operations to quickly introduce purchase caps after social media backlash erupted. The North American launch reflects those lessons. Domestic store partners received internal inventory notifications weeks prior, detailing strict merchandising instructions, display staging rules, and early-morning retail logistics meant to control floor traffic.
Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.
