Ulta Black Friday 2025 Vs. Cyber Monday: Are the Early Discounts Actually Worth It?
By Maya Lin-Takahashi
A line-by-line audit shows category-specific disparities. Hair styling tools markdowns reached maximum value during the initial wave. Premium blow-dry brushes and ceramic irons dropped by 30% to 40%, accompanied by bonus sample packages. By Sunday evening, most legacy tool stock returned to standard pricing or switched to less lucrative gift-with-purchase mechanics.
Skincare routine bundles told the opposite story. Brands that withheld deep discounts during Thanksgiving week cut prices substantially for Cyber Monday. As Page Six observed during post-holiday sales monitoring, brands like Jones Road and popular Korean beauty staples preserved core margins early on, then unleashed targeted bundles to capture online foot traffic. Shoppers seeking standalone devices found their best window on Friday, while those stocking up on seasonal skincare routine bundles saved more by waiting for the Monday digital drop.
Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.
