ローソン四谷左門町店はなぜ実証実験の拠点なのか？先進店舗に選ばれる理由を徹底解剖

Curious as to what ローソン四谷左門町店はなぜ実証実験の拠点なのか？先進店舗に選ばれる理由を徹底解剖 means for you? Check out this overview and key takeaways.

The most radical experiment to hit the store’s counters involves the overhaul of point-of-sale checkout technology (POSレジ決済). As Japan’s consumer economy steadily migrates toward cashless payments (キャッシュレス決済), Lawson set its sights beyond traditional credit networks and transit IC cards like Suica. The chain sought to integrate stablecoin payments (ステーブルコイン決済) directly into existing register scanners.

In partnership with payment gateway Netstars and its proprietary "StarPay" infrastructure, alongside Web3 infrastructure developer HashPort and JPYC Inc., Lawson initiated landmark trials to process yen-pegged digital assets at the counter. Previous crypto trials in Asian retail required clunky secondary terminals, taking up to 45 seconds to settle on external tablets. At Yotsuya Samoncho and sibling test sites, the mandate was uncompromising: the cashier had to scan a consumer's smartphone screen with a standard optical gun, clearing the transaction in under 1.8 seconds.

During early technical reviews, engineers found that integrating stablecoin settlements directly into core enterprise POS architecture reduced interchange processing fees by nearly 65% compared to legacy credit networks. More importantly, clerk error rates remained virtually identical to standard mobile bar-code apps like PayPay.