Makeup by Mitchell Fact Check: Clarifying the Brand Name, £30M Valuation, and Industry Moves
By James H. Sterling
Q1: Is the official brand name "Makeup by Mitchell" or "Made by Mitchell"?
The official, legally registered company and product brand name is Made by Mitchell. The phrase "makeup by mitchell" is a popular internet search query generated by founder Mitchell Halliday's personal social media handles and makeup artist background.
Q2: Is Made by Mitchell certified as cruelty-free?
Yes. The entire Made by Mitchell product lineup is cruelty-free. The company does not conduct animal testing on finished formulas or raw ingredients, nor does it retail in territories where animal testing is mandated by law.
Q3: What are the most popular products in the brand's lineup?
The standout bestsellers are Blursh liquid blush (famed for its liquid-to-powder satin matte dry-down) and the Curve Case palette, which houses multiple cream bronzers, contours, and blushers in a single compact.
Q4: Where can shoppers purchase the products in person?
In the UK, the brand is stocked in selected Boots retail locations, Harvey Nichols, and specialty pop-ups. Internationally, products are sold through official brand online channels, select retail partners, and verified TikTok Shop storefronts.
James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.
