Lost in the Cloud Fact-Check: Did Pbs Broadcaster Really Lose 70 Year's of Tv History?
Founded in 1954, Nine PBS built one of the most prolific regional broadcasting catalogs in American public television. For decades, warehouse shelves in St. Louis held thousands of physical media assets: two-inch quadruplex open-reel tapes, one-inch Type C reels, and shelves of U-matic and Betacam cassettes. These reels contained rare archival recordings of mid-century urban development, local labor disputes, musical performances from local jazz legends, and historic interviews with civil rights leaders.
Magnetic tape decays. Binders break down, magnetic particles shed, and playback machines vanish into obsolescence. To prevent natural degradation, Nine PBS spent years and significant grant funding to complete a comprehensive tape library digitization campaign. Technicians converted analog recordings into high-definition digital master files, generating an exhaustive 50TB digital archive intended to preserve the station's catalog indefinitely.
The station chose not to build an expensive on-premise petabyte-scale storage cluster. Instead, it contracted with an intermediary cloud data management provider. That vendor leased space and compute power from a commercial colocation facility in Denver, Colorado. The tapes were safely encoded, uploaded, and indexed. On paper, the broadcaster had modernized its preservation strategy. In reality, it had relinquished direct physical custody of its historical record.