From Runways to Street Style: the Timeline of the Brown and Pink Hair Trend

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Pastel pigments feature the largest molecular size of any hair dye, meaning they cannot deeply penetrate the hair cortex. They sit primarily on the outer cuticle layer, washing away with warm water and sulfates. For years, this made vivid colors a maintenance nightmare, requiring salon toners every two weeks at costs exceeding $120 to $180 per visit.

The widespread availability of color-depositing gloss treatments changed the economic equation for clients. Instead of booking frequent touch-up appointments, individuals maintain their pink balayage on brunette at home by swapping their regular conditioning mask for a pigment-depositing treatment once every seven to ten days.

“The entire routine shifts once you treat pink as a dynamic tint rather than a permanent state,” says color educator Samira Cruz. “When clients use cold water rinses and incorporate bond-repairing color glosses in their showers, their salon visits drop from eight times a year down to three or four. That accessibility is what turned an ephemeral social media trend into an enduring salon staple.”