Everything You Need to Know About Yves Bissouma's Fragrance Brand: Price, Notes, and Where to Buy
Q1: What is the dominant scent family of AURA by Yves Bissouma?
A1: AURA is a woody-oriental Eau de Parfum featuring sharp top notes of Italian bergamot and pink pepper, a heart of Malian vetiver and frankincense, and a warm base of amber, labdanum, and cedarwood.
Q2: How much does AURA cost, and what sizes are available?
A2: The flagship 100ml Eau de Parfum retails for $185 (£145 / €170), while a 50ml edition is priced at $120 (£95 / €110).
Q3: Does Yves Bissouma actually own the fragrance company?
A3: Yes. Bissouma is the primary founder and equity owner of AURA, distinguishing the project from standard licensing contracts where celebrities merely lend their likeness to outside cosmetics corporations.
Q4: Where can consumers purchase authentic bottles?
A4: Authentic bottles are available exclusively through AURA's verified direct-to-consumer digital portal and a handpicked selection of independent luxury fragrance boutiques in London, Paris, and West Africa.