Everything You Need to Know About Savannah Chrisley's Net Worth and Income
By Chloe Bennett
Rather than relying strictly on network retention checks, Savannah used her broadcast visibility to seed private commercial ventures. In November 2020, she launched Sassy by Savannah cosmetics, a direct-to-consumer makeup line targeting beauty shoppers seeking affordable alternatives to prestige brands.
The brand gained immediate traction. Its debut release, the "Full Face Palette," priced at $22, sold out an estimated initial run of 25,000 units within hours of launch. By keeping retail pricing low and bypassing retail distribution intermediaries like Sephora or Ulta, Savannah preserved gross profit margins of roughly 60% to 70%.
She added lip kits, bronzers, and seasonal bundles, funding inventory directly through retained earnings rather than venture debt. While celebrity beauty lines face brutal customer acquisition costs on paid social platforms, Savannah lowered her overhead by promoting products directly to her audience of over 3 million Instagram followers.
Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.
