Everything You Need to Know About the New Jaguar Logo and Type 01 Ev
By Sarah Jenkins
Q1: Is the new electric Jaguar named Type 00 or Type 01?
The official design concept revealed by JLR is named the Type 00. While prospective buyers and media outlets frequently refer to the upcoming production 4-door GT as the "Type 01," Jaguar has yet to formally confirm the final production badge, which will launch commercially as a 2027 model year vehicle.
Q2: Why did Jaguar get rid of the roaring cat growler emblem?
Jaguar retired the roaring growler badge to break free from traditional automotive design languages and establish an ultra-luxury, modernist aesthetic. The company replaced it with minimalist typography, the circular Maker's Mark medallion, and an updated flat silhouette of the iconic leaper set within geometric strikethroughs.
Q3: How much will the new Jaguar electric GT cost, and when does it go on sale?
The production GT carries a target starting price of approximately $130,000 (£100,000), with heavily optioned bespoke trims reaching well past $150,000. Customer deliveries are scheduled to begin in 2027 following dynamic public unveilings in late 2026.
Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.
