Domino's Lava Cake Evolution: from 65Th Birthday Deals to Nationwide S'mores Launch
By Marcus Vance
Domino's Pizza Inc. is not dropping the dessert everywhere simultaneously. Instead, the company designed a staggered release window aimed squarely at driving user adoption on its mobile app.
Beginning July 20, active Domino's Rewards members gain exclusive digital access to order the item ahead of the general public. Kitchens will fulfill these orders via the official app and website only. One week later, on July 27, the product officially opens to all telephone, third-party delivery, and walk-in counter customers nationwide.
| Menu Attribute | Original Chocolate Lava Crunch Cake | New S'mores Lava Cakes |
|---|---|---|
| Launch Date | August 2009 | July 20 (Rewards) / July 27, 2026 (General) |
| Portion Size | 3 cakes per box | 3 cakes per box |
| Core Fillings | Warm molten chocolate fudge | Melted chocolate and marshmallow creme |
| Est. Menu Price | $6.49, $7.49 (varies by market) | $6.99, $7.99 (varies by market) |
| Estimated Calories | ~350 calories per cake (~1,050 total) | ~370 calories per cake (~1,110 total) |
Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.
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