Smelling Edible: a Deep Dive into Leah Kateb's Signature Fragrance Routine and Viral Collabs
Fragrance evaporates quickly on dry skin. In conversations with beauty editors at E! News, Kateb revealed that her fragrance longevity stems entirely from preparation before she ever picks up a perfume bottle. The process starts inside the shower stall.
Her system begins with intensely hydrating body cleansers formulated without moisture-stripping sulfates. Once out of the water, she leaves her skin slightly damp to seal in hydration. This stage is non-negotiable. She immediately applies scented body oils rich in jojoba, squalane, or sweet almond bases. These lipid-dense barriers serve as an anchor, giving volatile aroma molecules something substantive to adhere to throughout the day.
Next comes a dense, vanilla-heavy body cream applied to key pulse points, wrists, the nape of the neck, behind the knees, and across the collarbones. Only after establishing this lipid foundation does Kateb apply fine fragrance. By layering compatible gourmand profiles at every tier, each stage reinforces the last, extending wear time from a standard four hours to well past eight hours without needing reapplication.